I have a traditional advertising agency background with two client-facing decades (broadcast, digital, social, print, outdoor, radio, experimental). I'm also half of a commercial directing team — you can see my director reel here.
I enjoy creating on-strategy, irreverent-but-relevant work that respects the viewer's time and intelligence.
Trivia: grew up on the East Coast, schooled in the Midwest, migrated to the West Coast. Once rode a motorcycle across the country – and back. Founding member of indie band Recliner. Co-wrote and co-directed the viral video "Motherf##king Bike." I make a mean BBQ pulled pork. Here's our charismatic dog, Comet.
reachward@gmail.com